Course Description

Program Description Humber’s Bachelor of Creative Advertising degree program will give you the solid foundation necessary for a variety of advertising careers. A wide range of courses cover important topics in digital marketing, communications, copywriting, promotion, persuasion and typography. Many instructors have significant and ongoing industry experience and will help you develop head-turning creative approaches to advertising. Our program is enriched by opportunities to work in BuildingF, our in-house creative shop, giving you the chance to work on briefs for real clients while gaining valuable experience, connections and skills. With instruction in industry-standard design and production software, marketing and business principles, and content development and production, you will have a thorough understanding of contemporary advertising and insights into its future. Throughout this program, you will work in creative teams and gain the collaborative skills that will prepare you for the agency workplace. The program is designed to offer you the flexibility to choose an area of focus, be it account management, art direction or copywriting. Should you find an avenue that suits you, you can immerse yourself in Humber’s advertising graduate certificate programs and continue to hone your abilities and marketability. You will complete a 14-week work placement from January to April after Semester 7. We will support you in developing effective job search skills and identifying placement opportunities as you prepare to find your own placement. Our program allows you to develop and hone your strong creative skills, giving you the tools to work in a broad range of agency and corporate environments within the advertising industry. Working initially as an art director, copywriter or account co-ordinator, you may look forward to a career as a creative director or account supervisor or you can choose to pursue graduate studies. Upon graduation, you’ll stand out from the crowd with a background that includes: Skills to create the concept, copy and design for all forms of advertising: print, radio, television and digital and emerging media Knowledge of agency and corporate advertising best practices, as well as perspectives on consumer and business-to-business advertising Proficiency using state-of-the-art equipment A comprehensive portfolio developed through participation in student design competitions Experience working on creative teams, designing real-world campaigns for clients of BuildingF, Humber’s on-campus advertising agency

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